Case Studies
Outsourcing Inside Sales
Finding ways to increase channel productivity
is a common challenge. For too many technology companies their most
underutilized resource is the channel. Let ATS help you execute
proven programs that can help your channel partners generate demand.
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Tele-Prospecting
Read about how ATS helped
this Fortune 500 company improve conversion rates by implementing
proven methodologies for lead generation.
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Results
- Over a two-year period, one software company tracked $25M in closed business that
started with ATS
leads and FTF meetings.
- Over a two-year period, one client documented that 1 out of every 9 ATS meetings resulted in net new business.
- An emerging software company increased its pipeline in one region from $3.2MM to $16MM in just three months by working with ATS.
- A data protection company used ATS for a campaign targeted at improving backup and recovery, ATS penetrated 78% of the first
75 target accounts identified.
Success Stories
Client Industry: Technology
Service:
Rich media development and campaign execution
Objective: Our client needed a way to
improve lead quality and sort through
thousands of contacts to locate prospects that fit their success
profiles. ATS responded by creating a
series of rich media marketing presentations that were delivered
through email and direct mail invitations.
After a prospect registered to view a presentation they were given
multiple opportunities to request research, demos, or to have sales
contact them. Sales was notified once a prospect had achieved a score
based on tested criteria. Sales reporting a sharp increase in the
quality of leads received. We helped this client improve
their forecast not their pipeline by delivering higher quality
leads based on success profiles and level of interest.
Client Industry: Networking
Service: Lead
generation and management
Objective: Due to a reduction in workforce, this networking company wasn't able to
support it's third tier resellers. Fearing that sales would drop
without its previous number of sales reps, they called ATS for a
cost effective solution. ATS assisted by
providing an outsourced dedicated inside sales force to keep sales on pace. By the end of the quarter, they met both their sales quota and operational cost goals.
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