Effective Revenue Generation Solutions
for The Complex Sale - Tailored for your Business

ATS Marketing specializes in creating and effectively implementing tailored revenue generation programs for the complex sale.

Many companies try to increase revenue by inundating their sales force with more raw leads. Most sales professionals will tell you that this is not a viable revenue generation strategy - they have more raw leads than they can handle - with little to show for it.

Lead generation is pointless unless new leads are quality leads that are nurtured throughout the sales cycle - regardless of when a prospect is ready to buy. Cultivating these nurtured, quality leads translates into effective tools for your sales force and ultimately drives revenue. But this sometimes lengthy, data-driven process can be at odds with what sales professionals thrive on - closing deals and surpassing quotas.

While true lead nurturing may not be a natural fit for field sales, without it companies are leaving significant revenue on the table - especially in high technology sales where the time between an initial conversation and a quality opportunity can be months or years.

ATS bridges that gap for our clients - allowing them to maximize revenue - by arming their sales professionals with the tools to do what they do best - close deals. ATS partners with companies who understand the unrealized revenue potential of traditional sales - and we pride ourselves in creating campaigns that are tailored and tested to meet each client's unique needs. Our proven multi-touch methodology and Demand Creation BreakThrough Platform™ produce quality leads and new customers. The end result is a more productive sales force and a dramatic impact on your bottom line. 

Even the most skilled traditional sales teams can be constrained by the immediate need to close deals and the frustration of chasing down raw leads. Long-term strategy often takes a back seat – leaving significant revenue sources on the table. Partnering with ATS has bridged that gap for many forward-thinking companies. 

At ATS, we believe the key to developing quality leads is a multi-touch approach that we call Contact Lifecycle Management (CLM).

CLM means creating strategies for each phase of the sales cycle, drawing on our proprietary database (TouchPoint) and experienced professionals in sales, market research, direct response marketing, and Information Technology – combining the power of truly coordinated sales and marketing in one solution tailored and tested to meet each client’s unique needs.